Lawal Glory — Social Media Strategist
Building social presences that people actually want to follow. Bridging creators, designers, and data across African, UK, and North American markets.
About Me
Social media is noisy.
I'm here to make sure your brand isn't just adding to the volume.
Hi, I'm Glory.
I build social presences that people actually want to follow. I figure out how a brand should sound, how a community should feel, and how to make growth look effortless even when it's 100% intentional.
From tech and fashion to betting and food, I've built voices from scratch across African, UK, and North American markets. I don't just "post" , I bridge the gap between creators, designers, and data to create something that feels real.
I'm observant, a bit of a trend-nerd, and I care about the work that happens behind the scenes. If you want a strategy that feels like a person and not a bot, you're in the right place.
Skills & Certs.
Certifications
Master Your Brand Voice
by Semrush
Social Media Marketing
by HubSpot
Digital Marketing
by Google
Social Media Marketing
by Semrush
Tools & Platforms
HubSpot
Mailchimp
Google Analytics
Canva
Zoho
Brevo
Notion
Monday.com
Confluence
Slack
PostFlow
EmailOctopus
Brand Work
A look at the social presences I've managed , from growing brand communities to driving professional engagement across platforms.
XDeputyHQ
Managed the XDeputyHQ profile on X, achieving 8,560 followers and 989.9K views in the last 30 days. Content focused on hiring, HR, and workplace culture.
Wana Sambo
Supported the Instagram presence of Nigeria's pioneer luxury RTW womenswear brand, with 80.5K followers and 40.5K views in the last 30 days.
SME Upturn
Grew the Upturn Place business community and focused on helping business owners and core staff build systems.
SmartMeal App: Pre- Launch Campaign

Built and ran a pre-launch campaign targeting the US and Canada to drive qualified waitlist sign-ups ahead of launch.
Result: 230+ waitlist sign-ups across 2 markets, supported by follow-up email nurturing in Brevo.
230+
Waitlist Sign-Ups
US & Canada
2
Markets Reached
United States & Canada
Metrics That Matter
Real numbers from real campaigns , proof that intentional strategy drives measurable results.
762K
Reel Views
Combined Instagram & Facebook views on a single reel
54.6K
Interactions
Total reel interactions including likes, comments, and shares
989K
Views (30 Days)
Accounts reached +2,973.4% growth in last 30 days
602K
Accounts Reached
99.3% non-followers , strong organic discovery
Engagement Deep Dive
4.2%
Engagement Rate
X (Twitter) account analytics
99.4%
Non-Follower Views
Reel reach beyond existing audience
10.6%
Organic Engagement
LinkedIn organic rate
What the Numbers Say
Across platforms, the content consistently reaches well beyond existing followers , a hallmark of strong organic strategy. The LinkedIn account achieved a 10.6% organic engagement rate, while Instagram reels drove 338.4K impressions with a 4.2% engagement rate.
These aren't vanity metrics. They reflect content that resonates, communities that respond, and strategy that compounds over time.
Email Marketing
You know the secret to staying top-of-mind? A newsletter people actually look forward to opening. I've handled the full email cycle , from hype-filled campaigns to weekly updates , turning "delete" habits into genuine audience growth.
Virtual Events & Community
Reflect, Refocus & Rebuild
Community is more than just a comment section or a group. I've stepped out from behind the screen to plan and host virtual events that actually stick, from onboarding new faces to hosting deep-dive discussions for business owners.
It's all about creating a space where people don't just "follow" , they belong.
Event Planning
End-to-end virtual event production and promotion
Community Building
Onboarding, engagement, and retention strategies
Deep-Dive Discussions
Hosting meaningful conversations for business owners
Work With Me
Ready to build something real? Let's talk strategy, community, and growth.
📞 Phone
+234 813 269 5009
✉️ Email
glory@glorylawal.com
🌐 Website
www.glorylawal.com
📍 Location
Benin City