2026 Portfolio
Lawal Glory
Social Media Marketing
Building brand presences that people actually want to follow — across lifestyle, beauty, fashion, and beyond.
Work With Me
About Me
Hi, I'm Glory. 👋
Social media is noisy. I'm here to make sure your brand isn't just adding to the volume — I build social presences that people actually want to follow.
What I Do
I figure out how a brand should sound, how a community should feel, and how to make growth look effortless — even when it's 100% intentional.
Where I've Worked
From tech and fashion to betting and food, I've built voices from scratch across African, UK, and North American markets. I don't just "post" — I bridge the gap between creators, designers, and data to create something that feels real.
I'm observant, a bit of a trend-nerd, and I care about the work that happens behind the scenes. If you want a strategy that feels like a person and not a bot, you're in the right place.
Expertise
What's In My Bag?
Every great social media manager carries a full toolkit. Here's a look at what I bring to every brand partnership.
Social Media Campaigns
End-to-end campaign strategy — from concept and content to scheduling, publishing, and post-mortem analysis. Every post has a purpose.
Metrics & Analytics
Numbers tell the story. I track what matters — reach, engagement, follower growth, and conversion — and translate data into clear, actionable direction.
Email Marketing
From waitlist nurture sequences to weekly newsletters, I build email flows that people actually look forward to opening — and clicking.
Content & Community
Hosting virtual events, managing comment sections, onboarding new audiences — I build communities where people don't just follow, they belong.
Social Media Pages
Brand Accounts I've Grown
A snapshot of the pages I've managed — each with a distinct voice, audience, and strategy tailored to its niche.
XDeputy | Talent Agency
989.9K views in the last 30 days. 8,560 followers and growing. XDeputy is a talent agency connecting top performers with leading brands — and the content strategy had to match that premium positioning.
Wana Sambo | Luxury Fashion
80.5K followers and 40.5K views in the last 30 days. Nigeria's pioneer of luxury RTW womenswear — where every post had to feel as elegant and timeless as the garments themselves.
Upturn Place | Business Community
A community-first account for business owners and core staff — focused on helping real entrepreneurs build systems that grow. Content strategy centered on education, tools, and execution support.
Campaigns
Pre-Launch Campaign: SmartMeal App
I ran a pre-launch social media campaign targeted at the North American market to drive waitlist sign-ups ahead of the SmartMeal app launch. The mission: attract the right audience and build genuine early excitement — not just vanity numbers.
230+
Waitlist Sign-Ups
Users from the United States and Canada joined the waitlist through targeted social content alone.
2
Markets Reached
United States and Canada — with content tailored to North American lifestyle sensibilities.
1
CRM Platform
Brevo used to nurture and engage waitlist users all the way through to launch day.
Once users joined the waitlist, they weren't left in the dark. I built and managed an email nurture sequence via Brevo (CRM) to keep them engaged, informed, and excited leading up to launch — turning cold sign-ups into warm, ready-to-convert customers.
Metrics
The Numbers Don't Lie
Great strategy shows up in the data. Here's a look at real performance metrics from accounts I've managed — reach, engagement, and growth that speaks for itself.
989K+ Views in 30 Days
For XDeputy, content reached 602,140 accounts — a staggering +2,973.4% increase in accounts reached. Reels drove 99.9% of total content views, proving the power of short-form video strategy.
Reel Performance Highlights
762K+ total views across Instagram and Facebook. Watch time reached an extraordinary 43 days, 13 hours — meaning real people watched, not just scrolled past. 54,657 interactions across a single content cycle.
4.2%
Engagement rate — well above the industry average for lifestyle and professional content
338.4K
Total impressions across the tracked period, building sustained brand visibility
14.2K
Total engagements including likes, replies, reposts, bookmarks, and shares
1.3K
Profile visits driven by organic content — converting curiosity into community
Email Marketing
Emails People Actually Open
You know the secret to staying top-of-mind? A newsletter people actually look forward to opening. I've handled the full email cycle — from hype-filled launch campaigns and product drops to weekly community updates — turning "delete" habits into genuine audience growth and repeat buyers.
Campaign Strategy
Crafting email sequences that match the energy of each campaign — whether it's a luxury product drop, a community event, or a waitlist nurture flow.
Copywriting & Design Direction
Writing subject lines that get clicks and guiding visual layout so every email looks as good as the brand it represents.
Audience Segmentation & CRM
Using tools like Brevo, Mailchimp, and EmailOctopus to segment audiences, automate flows, and track performance at every stage.
Virtual Events
Community Is More Than a Comment Section
From Behind the Screen to Center Stage
I've stepped out from behind the scheduler to plan and host virtual events that actually stick — from onboarding new community members to facilitating deep-dive strategy sessions for business owners.
It's all about creating a space where people don't just "follow" — they belong. Events I've hosted include end-of-year review sessions, accountability workshops, and community Q&As that keep audiences engaged long after the stream ends.
Event Planning
From logistics and promotion to run-of-show, every virtual event is designed to feel seamless and intentional.
Live Hosting
Comfortable on camera and behind the scenes — facilitating conversations that feel genuine, not scripted.
Pre & Post Promotion
Building anticipation before the event and keeping momentum alive afterward with content, recaps, and follow-up touchpoints.
Skills & Certifications
Certified. Skilled. Ready.
Every tool in my kit is here for a reason — and every certification backs up the strategy with real, tested methodology.
Certifications
01
Master Your Brand Voice
SEMrush — Workshop with Jack Appleby. Certificate valid through 07.06.2026.
02
Social Media Marketing
HubSpot — Comprehensive certification covering strategy, content, and analytics.
03
Digital Marketing
Google — Foundational digital marketing principles and applied strategy.
04
Social Media Marketing
SEMrush — Advanced tactics for organic growth and platform optimization.
Education
University of Benin
Bachelor of Science, 2024
Knowledge for Service
Tools I Use Daily
Content
Canva, PostFlow
Email
Brevo, Mailchimp, EmailOctopus, Zoho
Analytics
Google Analytics, Instagram Insights
PM
Notion, Monday.com, Slack, Confluence
Contact
Your New Social Media Manager
Ready to build something people actually care about? Whether you need a full strategy overhaul, a content system that scales, or a community that converts — let's talk.
Get In Touch
📞 Phone
+234 813 269 5009
📍 Location
123 Anywhere St., Any City
Let's Build Something Beautiful
I work with lifestyle, beauty, fashion, and community brands who want a social presence that feels human. If that's you, I'd love to hear about your vision.